The classic Maxim Energy Bar has been discontinued, much to the disappointment of many cyclists and triathletes who loved that familiar bar. Its successor is the Maxim Pro Energy Bar, featuring a completely different formula. But does it perform just as well?

In this article, you'll find out what's changed, when to use it, and why it still deserves a spot in your jersey pocket. The Maxim Pro Energy Bar is especially popular with cyclists, triathletes, and endurance athletes looking for an energy bar with added protein and long-lasting carbs.

What's Changed?

Note: The old Energy Bar had a wide variety of flavors. The Pro version currently offers only two. Missing a favorite? Let us know—feedback will be shared with the manufacturer.

Important: This bar is higher in protein and more filling than the old one. It's less suitable for short intervals, but ideal for endurance training or long rides over 2 hours.

When Should You Use This Bar?

• Before your ride: as a sports breakfast or pre-start snack
• During long endurance rides: every 60–90 minutes
• Afterwards: as a recovery bar

The mix of carbohydrates provides sustained energy, while the 10g of protein is also helpful for recovery. Perfect for long days in the saddle, multi-day tours, or heavy training weeks.

Why Is It Less Popular with Some Riders?

The original Energy Bar was soft, easy to chew, and pleasantly sweet. The new Pro bar is firmer and a bit drier. That can feel different, especially when riding at high intensity.

Also, the name “Pro” might give the impression that it's only for elite athletes. But that's not true: it's great for any cyclist spending long hours on the bike who wants extra protein.

Our Tip: Use It Smartly

• - Start your ride with the Pro bar (filling, no sugar spike)
• - Switch to faster gels or isotonic drinks later
• - Also try it right after training—it replenishes quickly

Note: If you were used to a soft, sweet bar, the Pro might take some getting used to. But nutritionally, it's a solid upgrade.

Try It Yourself – 15 Bars for €30

Curious? Order the Maxim Pro Energy Bar trial pack with 15 bars for just €30 and find out if it becomes your new go-to for endurance rides. Looking for a replacement for the original Maxim Energy Bar or want to see what flavors used to exist? You’re in the right place.

⚡️ Order the Maxim Pro Energy Bar Trial Pack (15 Bars)